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Wednesday, September 17, 2008

"How to Drive Up Your Sales in a Down Economy"



Get the attention of prospects who are distracted, fearful, and find it hard to trust
Create trust
Get prospects to take action
Discover what is most important to prospects
Make up for the current lack of response to e-newsletters and other standard marketing techniques
Uncover the other motivating factors to get prospects to realize that they can avoid pain and trouble that your product/service 'cures'
Learn to pace your prospect
Learn to lead your prospect
Become the "coach to action" and drop being perceived as a "peddler"
Create 'Champions' (people who refer you business and help you open doors)
Learn to 'self-motivate' so you do what is necessary

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